From Cape Town, to Europe and Toronto. I am a creative leader specializing in business engineering, data analysis, innovation, visionary design, branding, product creation, digital transformation, and digital experience. I focus on crafting value-driven, elegant, and user-centric solutions that people love and proudly share. My work with numerous notable brands exemplifies this commitment.

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With over 7 years of experience in defining product vision and strategy, leading design direction, and driving business performance through comprehensive needs assessment, analytics, and innovation.

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Contributed to numerous projects across diverse industries, including eCommerce, FinTech, Automotive Technology, Automated Retailing, B2C, and more.

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Clients have included esteemed brands such as UNIQLO, Nespresso, Best Buy, and Benefit Cosmetics.

SELECTED WORKS 2018 - 2024 -

SELECTED WORKS 2018 - 2024 -

PROJECT

INSIGHTPULSE | 2021 - 2023

The Sentiment Analysis GPT is an advanced analytical tool crafted to decipher the vast and complex landscape of customer-generated content, including reviews, feedback, and social media commentary. By leveraging generative pre-trained transformer technology, it meticulously evaluates textual data to gauge customer sentiment, capture prevailing emotions, and uncover underlying opinions about a brand's products or services. This intelligent system processes data in real-time, allowing businesses to swiftly identify trends, sentiment shifts, and customer perceptions, ensuring that every customer voice is heard and assessed accurately.

For businesses, the application of Sentiment Analysis GPT translates into a strategic advantage in customer relationship management and market positioning. By harnessing its insights, companies can pinpoint strengths and weaknesses in their offerings as perceived by customers, enabling them to focus their efforts on targeted improvements. It also aids in managing brand reputation by alerting businesses to potential issues before they escalate, fostering a proactive approach to customer satisfaction. Moreover, the actionable insights provided by the Sentiment Analysis GPT empower marketing teams to refine their strategies, tailor communications, and ultimately enhance the customer experience, driving loyalty and growth. This tool not only illuminates the current sentiment landscape but also predicts emerging trends, giving businesses a forward-looking view that can guide long-term strategy and innovation.

PROJECT

ARIVE | 2021 - 2023

https://www.getarive.com

PROJECT

SOCIALSINC | 2019 - 2019

Current Initiatives | 2025

  • Project Nexus

    A cutting-edge AI initiative focused on integrating intelligence into everyday applications. Specific details are currently under wraps.

  • Project Serenade

    An innovative platform in the social connectivity space. Currently under active development with more information coming soon.

  • Project Quantum

    An advanced AI platform currently in development. Details are confidential and will be disclosed upon release.